Choosing the right backpack can significantly impact your daily routine, whether heading to school, work, or about to embark on a travel adventure. Indeed, a well-chosen backpack will provide comfort and convenience and enhance your overall style and movement. Below is a list of the best 20 backpack brands, each with a detailed overview, including their best sellers and average prices, plus the option to discover more and purchase! Our list aims to help you find the best backpack that meets your needs and preferences, ensuring you know everything you need to know before buying. 

1. The North Face

The North Face is renowned for its high-quality outdoor gear and apparel, including a versatile range of backpacks. Popular models like the Borealis and Jester are highly rated for their durability, functionality, and comfort, and they’re suitable for both everyday use and outdoor adventures. Average prices for The North Face backpacks range from $70 to $150, making them accessible while maintaining high-performance standards.

2. Patagonia

Patagonia is a leader in sustainable outdoor gear, offering eco-friendly and highly functional backpacks. Models like the Black Hole series are known for their rugged durability and ample storage, which make them ideal for travel and outdoor activities. Prices typically range from $100 to $200. Patagonia’s commitment to environmental responsibility adds extra value to its high-performing products.

3. Deuter

Deuter is a German brand specializing in hiking, trekking, and outdoor sports backpacks. Known for their ergonomic designs and high-quality materials, models like the Futura and Aircontact are popular among outdoor enthusiasts. Deuter backpacks offer features such as advanced ventilation systems and comfortable load distribution, and prices range from $80 to $300.

4. Osprey

Osprey is a well-known brand in the outdoor gear industry, offering high-quality backpacks designed for hiking, travel, and everyday use. Popular models include the Osprey Farpoint and Osprey Daylite, both praised for their durability and comfort. These backpacks often feature advanced suspension systems and ample storage options, with prices ranging from $70 to $250. Osprey’s commitment to quality ensures their products are built to last, making them a reliable adventurer choice.

5. Gregory

Gregory is renowned for its innovative and durable backpacks, which are ideal for outdoor activities such as hiking and backpacking. Notable models include the Gregory Baltoro and the Gregory Maya, which are appreciated for their ergonomic designs and robust construction. These backpacks typically feature advanced support systems and are made from high-quality materials, with prices ranging from $100 to $300. Gregory’s focus on comfort and functionality makes them a top choice for serious outdoor enthusiasts.

6. TUMI

TUMI is synonymous with luxury travel gear, offering stylish and functional backpacks for business and travel. The TUMI Alpha Bravo and Voyageur collections are trendy and known for their sleek designs and practical features, such as padded laptop compartments and durable materials. Prices for TUMI backpacks generally range from $200 to $500, reflecting their premium quality and sophisticated appeal. TUMI’s attention to detail and high standards make their backpacks a favorite among professionals and travelers.

7. Samsonite

Samsonite is a leading name in travel gear, offering a variety of backpacks known for their durability and functionality. Popular models include the Samsonite Tectonic and Xenon, which are favored for their robust build and practical features such as padded laptop compartments and multiple storage pockets. Prices typically range from $60 to $150. Samsonite backpacks are ideal for business travelers needing reliable, long-lasting travel gear.

8. JanSport

JanSport is a staple in the backpack industry, especially popular among students for its classic and durable designs. Models like the SuperBreak and Big Student are highly regarded for their simplicity, durability, and various colors and patterns. JanSport backpacks are affordable, usually between $30 and $60, making them an excellent choice for school and casual use. The brand’s reputation for quality ensures these backpacks can withstand daily wear and tear.

9. Under Armour

Under Armour is renowned for its athletic gear, including backpacks designed for sports and active lifestyles. Models like the Hustle 5.0 and Undeniable series are known for their rugged construction, spacious compartments, and water-resistant materials. Prices for Under Armour backpacks generally range from $40 to $100. These backpacks are perfect for athletes and individuals seeking a durable and stylish option for daily use or gym sessions.

10. Adidas

Adidas offers a wide range of backpacks that blend style, functionality, and durability, perfect for sports, school, and everyday use. Popular models include the Adidas Prime and the Adidas Classic 3S, known for their spacious compartments and robust design. Prices typically range from $30 to $70. Adidas backpacks are favored for their modern aesthetics and practical features, making them reliable for various activities.

11. PUMA

PUMA backpacks are recognized for their sporty design and functionality, catering to athletes and casual users. Popular models like the PUMA Evercat and Contender are appreciated for their sleek look and practical storage options. Prices generally range from $25 to $60. PUMA backpacks are ideal for those seeking a stylish yet functional bag for everyday use or gym sessions.

12. Fjällräven

Fjällräven is a Swedish brand famous for its durable and eco-friendly backpacks. The iconic Kånken series is top-rated and known for its timeless design and practicality. These backpacks are made from hard-wearing materials and feature a range of colors, with prices typically ranging from $70 to $130. Fjällräven backpacks are perfect for urban and outdoor use, offering a blend of style and functionality.

13. Timbuk2

Timbuk2 is known for its high-quality, durable backpacks for urban commuting and everyday use. Popular models like the Timbuk2 Authority and the Timbuk2 Command are highly praised for their spacious interiors, organizational features, and sturdy construction. Prices typically range from $80 to $200. Timbuk2 backpacks are perfect for professionals and city dwellers needing reliable and stylish bags to carry essentials.

14. Herschel

Herschel offers stylish and functional backpacks that have gained popularity for their classic designs and practicality. Models such as the Little America and Settlement are well-loved for their durability, ample storage, and various colors and patterns. Herschel backpacks are typically priced between $60 and $120, making them an affordable yet fashionable choice for students and urban commuters.

15. Camelbak

Camelbak is renowned for its hydration packs, making it a top choice for outdoor enthusiasts and athletes. Popular models like the Camelbak M.U.L.E. and Camelbak Hydrobak are designed to keep users hydrated on the go, featuring integrated water reservoirs and ergonomic designs. Prices generally range from $50 to $150. Camelbak backpacks are ideal for hiking, biking, and other outdoor activities, ensuring users stay hydrated and comfortable.

16. Bellroy

Bellroy is an Australian brand known for its sleek and functional designs, focusing on sustainability and quality. Their backpacks, such as the Bellroy Classic and Bellroy Slim, are appreciated for their minimalist aesthetic and practical features, including padded laptop compartments and multiple organizational pockets. Prices typically range from $100 to $250. Bellroy backpacks are perfect for professionals and everyday users who value style and functionality.

17. Coach

Coach offers luxurious and stylish backpacks perfect for professional and casual use. Known for their high-quality leather and craftsmanship, popular models include the Coach League Flap Backpack and the Coach Campus Backpack. These backpacks often feature elegant designs, spacious interiors, and durable construction. Prices generally range from $200 to $500, reflecting their premium quality. Coach backpacks are ideal for those looking for luxury and practicality.

18. Montblanc

Montblanc is synonymous with luxury and sophistication, offering high-end backpacks made from premium materials. Models like the Montblanc Sartorial and Montblanc Meisterstück are known for their elegant design and exceptional craftsmanship. These backpacks typically feature high-quality leather, multiple compartments for organization, and sleek, professional aesthetics. Prices range from $500 to $1,500, catering to those seeking luxury and functionality in their everyday or business backpacks.

  • Backpack model MB Sartorial Backpack Med 3 Comp Bk New
  • MB Sartorial Backpack Med 3 Comp Bk New from the brand Montblanc
  • Montblanc. The products of this brand are made of the best quality materials.
$1,395.95

19. Oakley

Oakley is well-known for its sports and lifestyle gear, including various durable and functional backpacks. Popular models such as the Oakley Kitchen Sink and Oakley Enduro are favored for their rugged construction, ample storage, and ergonomic designs. Prices typically range from $70 to $200. Oakley backpacks are ideal for athletes and outdoor enthusiasts who need a reliable bag for their gear and daily use.

20. Carhartt

Carhartt is renowned for its durable workwear, and its backpacks are no exception. Known for their rugged build and practical features, models like the Carhartt Legacy and Carhartt Essential are designed to withstand tough conditions while providing ample storage and organization. These backpacks are made with water-resistant materials and reinforced seams, and their prices range from $50 to $120. Carhartt backpacks are perfect for work and everyday use, ensuring durability and functionality.

More Backpack Brands Worth Checking Out

Our list of the 20 best-selling backpack brands in the United States was selected based on recent sales data and online popularity, featuring the most ratings and positive reviews. However, many more notable backpack brands in the US are worth mentioning. Below is a complete list of every brand we found and confirmed to be official, as most people have never heard of them, including us! So, if you come across an unfamiliar brand name, rest assured, we researched it’s the real deal. 

  • High Sierra
  • Vera Bradley
  • Cotopaxi
  • Topo Designs
  • Thule
  • Rains
  • LOVEVOOK
  • MATEIN
  • LIGHT FLIGHT
  • OGIO
  • Venture Pal
  • Targus
  • Everest
  • Incase
  • Monarc
  • Nordace
  • Rick Owens
  • Furla
  • Valentino
  • WOLFpak
  • tomtoc
  • G4Free
  • YAMTION
  • himawari
  • Bluboon
  • BTOOP
  • VGCUB
  • MOSISO
  • WONHOX
  • Trail maker
  • BANGE
  • coowoz
  • ZOMAKE
  • CLUCI
  • Bioworld
  • GOLF SUPAGS
  • Columns Studio

We’ll include Amazon associate links to each brand as a convenience to you and a potential benefit to us. So, if you see a name you want to investigate and learn more about, just click the brand, and it’ll redirect you straight to that brand’s store page on Amazon; once there, you already know what to do! 

Osprey Is America’s #1 Best Backpack Brand 

Osprey has solidified its position as America’s #1 backpack brand, distinguished by its exceptional sales revenue and widespread popularity. Founded in 1974, Osprey has become a leader in the backpack industry, known for its innovative designs and high-quality products. The brand’s acquisition by Helen of Troy in 2021 for $414 Million further underscores its market value and potential​​.

Osprey’s dominance in the U.S. market is reflected in its impressive sales figures. In 2021, the company generated approximately $155-160 Million in revenue, showcasing its strong financial performance​. This success is driven by the brand’s commitment to meeting the needs of those who love the outdoors and travelers with products that combine durability, functionality, and comfort.

The first quarter of 2023 saw Osprey expand its market share, further cementing its leadership in the backpack sector. The brand benefited from improved inventory positions and increased demand in the travel category, particularly for its popular models like the Osprey Farpoint and Fairview series​. These backpacks are highly regarded for their superior suspension systems, robust construction, and practical features, making them favorites among consumers.

Osprey’s continued focus on product innovation and meeting consumer needs has enabled it to maintain a strong market presence. The brand’s ability to adapt to market trends and introduce new products has kept it at the forefront of the industry. As a result, Osprey remains a top choice for consumers seeking reliable and high-performance backpacks, reaffirming its status as America’s leading backpack brand​.

Share Your Thoughts and Experiences

We hope our listicle of the best backpack brands in the USA has been both informative and helpful. Do you have a favorite brand that we didn’t feature, or have you tried any of the top names on our list? We’d love to hear from you! Drop a comment below and share your experiences. Your feedback helps our community discover new favorites and avoid pitfalls. If you’re interested in more, check out our other articles on outdoor gear and travel accessories. Thanks for reading; we look forward to hearing from you!